A feast of kids' wear is now on the stage in Zhejiang. Wahaha Kids launched by Wahaha mineral water manufacturer has set up a special department to deal with the business independently after several years of operation. The leisure brands Semir and Belide have been operating the kids' wear smoothly after publishing Balabala and Coctree respectively several years ago.

The brand Yixiu, having no news some time ago, has started the strategic adjustment after being recapitalized in the beginning of the year. Zhili, the town of children's wear, also begins its transformation from production base to brand center. Jintongwang has placed its attention on children's wear, becoming the leading enterprise of younger fashion, and Yihua has also made an attempt on retail from wholesale. Tangfenghanlong and Alongyizu, which were started at Shangpu town in 2003 and focused attention on brand in the beginning, have both experienced the huge increase of popularity.